October 18, 2018
New Poll Gives Substantial Lead to Diane Therrien in Peterborough Mayor’s Race
With four days to go before the October 22nd municipal election, a new poll indicates that mayoralty candidate Diane Therrien has a substantial lead in voter support over incumbent mayor Daryl Bennett.
The poll was conducted on October 9 and 10, 2018 by Toronto-based Campaign Research, a full-service research and strategy firm with more than 60 years of research experience. The firm’s CEO oversaw all aspects of the research, which featured a randomly selected and weighted sample of 534 Peterborough city residents aged 18 or older. The poll was conducted by telephone interactive voice response methodology using cell phones and landlines and has a margin of error of plus or minus 4.2 per cent.
The results indicate that 60 percent of respondents would vote for Therrien while 23 per cent would vote for Bennett, with 17 per cent undecided. When those who are leaning toward voting for a candidate were added, 62 per cent indicated that they would vote for or are leaning towards Therrien, while 28 per cent indicated the same for Bennett. Only 10 per cent were undecided.
These results are consistent with the overall approval/disapproval rate that respondents have of Bennett’s performance as mayor: 29 per cent approved of the job he has done as mayor, while 49 per cent disapproved and 22 per cent did not know.
For respondents who were 35 years of age or older, Therrien’s support holds across all age segments; her support among seniors 65 years or older doubles Bennett’s. In terms of gender, Therrien has support from 71 per cent of males and 54 per cent of females.
The polling was commissioned and funded by David Goyette, the city hall columnist for the Peterborough Examiner, who has no vested interest in the outcome of the polling or the election.
Eli Yufest, CEO